ESPN-U / PROMO TOOLKIT

This project was another great opportunity to put my love for sports into my work. I’ve always had a great affinity for the colorful ephemera and pageantry found surrounding the subject matter. ESPN-U was looking for a promo package for their network, and Viewpoint gave me a ring! I supplied a healthy Concept/ Mood Board document to kick it off, and the concept below was a key select!

The idea was take things street-side, but in a stylized, controlled way. A street performer playing the buckets next to his ephemera-ized tricked out vintage VW bus, would be the source of energy and sound. . Framing for footage, toolkit typography, and other secondary ephemera or narratives for IDs and promos could live within this world. I created these keyframes in photoshop as well as with exported elements from Cinema 4D.