BAUER HOCKEY / NEXUS ADV
CLIENT / Toil
ROLE / Art Direction + Design + Illustration
Bauer Hockey had a new stick to promote, the “Nexus Adv”. The stick had breakthrough design, with never seen before features with the highlight being it’s new “SlingTech” hole. The final storyline takes the viewer through the Nexus Adv design process via animated product designer sketches, all the way through a final (3D) product reveal. My role was to create a series of Mood Boards, kick out some styleframes, sketch keyframes for the animatic, and supply final illustrative and design elements to the animator.