GOOGLE : YOUTUBE / BETTER ADS EXPLAINERS

Google’s Unskippable Labs was looking to create a series of explainer videos for their “The Better Ads Project” initiative. The goal was to give brands a “behind the scenes look” at what defines a better ad on the YouTube platform. The concept was to take test subjects such as a (generic) car maker or cell phone brand, and educate the viewer about the qualities of a better ad using those as examples. My job was to create some options for environments to tell the story within.
For DESIGN OPTION 01, I built a gadgetry device where our (generic branded) automobile, stylized buildings, playful clouds, a working stoplight and the themes of Day and Night can all come to life on a turntable style world. The frames were almost entirely built in Cinema 4D, as was the more monochrome and minimalist environment approach in DESIGN OPTION 02. Find the Concept Mood Boards I provided to the client, as well as the styleframes that were paired with them below