SALLIE MAE / CAMPUS UNDERGROUND

While at Hero4Hire as in-house Creative Director, financial aid lender Sallie Mae tapped us for a freshly inspired look for their new “Campus Underground” shorts. Each :30 (and under) video, “tailored for TikTok, Instagram Stories/Reels, and YouTube Shorts”, featured eye-candy colors, energetic type treatments and conceptual iconography. We then merged the grfx with video generated by age-appropriate influencers, giving current & prospective students some quick tips and tricks on how to survive their collegiate journey.

Below are the initial designs I created to present to the client as part of the presentation book for the campaign look and feel. (“Insider Info” was the working title at the time of these designs). Along with Art Direction and design, I served as CD overseeing the final animation phase.