HASBRO / MY LITTLE PONY

Hasbro had recently refreshed their “My Little Pony” logo, and they needed a fun animation showing a transition from the old logo to the new one. This was one of the first projects on my plate as in-house Creative Director at Hero4Hire. Below is the Mood Board I put together for the client and 2 design direction sequences that I created as well.

The concept was to take all of the the thematic MLP elements such as the “Pony Charms” and 3D Pony characters, and swirl them around the logo as it deconstructs and reconstructs in a glittery, whimsical whirlwind. Along with Art Direction and Design, I served as CD overseeing the final animation phase. The animation did the franchise justice, and the refresh was complete!